About

Philosophy
My name is Desiree Adaway and it’s great to meet you. I help to change people’s perception of the poor & marginalized -and in doing that help people change their perceptions of themselves.

My life’s mission has always been to lead a life centered on the principles of community building, character and leadership development, empowerment, integrity, interracial/inter-ethnic communications, and excellence among people. I am a visionary, I’m intuitive and  I believe, 100% deep down in my DNA, in the transformative power of service and laughter.

Oh, and did I mention that I love people? All types of people. Tall, short, young, old- all people from every corner of the world… Mainly because I love learning their stories and I am moved deeply when they allow me to visit their communities and let me into their lives. It is a privilege and a blessing when a community other than your own allows you to work, laugh, and learn from them, with them, in partnership.  Building community is awesome and honestly it really trips my trigger!  I even like  and welcome people who do not like me. I really mean that. If someone does not like me its a perfect opportunity for me to learn something new about myself. Honestly, nothing is more boring to me than surrounding myself with people who all look and think like I do.

I have been a non-profit professional for 20+ years and a mom for almost 19. These are two important facts about me. I am lucky enough that for my career I have years of  experience in designing and managing innovative programs  domestically and internationally that achieve organizational goals  of raising funds, raising awareness, and increasing volunteers for organizations. Working with some of the most innovative, committed and fun people on the planet for causes I truly believed in has been some ride.

I am a connector and a nurturer by nature. Over the years I have become pretty effective at developing community partnerships and building awareness for organizational activities/events through public relations, fund-raising and outreach efforts. The take away from all of this is more than having the skills: I LOVE doing it. Its my sweet spot and I have been blessed to wake up everyday doing what I love.

On a personal note, I have two amazing daughters (way faster, better, smarter, cooler, than I ever was at their ages). Jordan is freshman in college and is my creative bohemian, my artist, my rebel, my first born. Taylor is currently a junior in high school, my youngest, my dancer, debutant, conservative, sweet, southern belle. They embody the best of me.

I am always learning from my two girls, and I hope that all of my new virtual friends, colleagues, partners  and buddies will  join me in using  this space to share, teach, learn, connect, create, develop and build community!

WELCOME!

Take care of yourself and each other,

Desiree

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