For years I designed and managed programs. These programs created both revenue and advocates. I was a programs person and I wore that title like a badge of courage. In reality I was a program person AND a fund raiser.
Shut your mouth…
I know– I never had thought of myself as a fundraiser, but the reality is I was! My programs raised millions of dollars in unrestricted revenue.
I was a fundraiser
The partnerships I managed and supported also brought in millions of dollars while increasing our exposure and impact.
I was a fundraiser!
I supported and partnered with individual donors, foundations and corporations. I helped to move individuals down a clear path for greater engagement and impact.
I was a fundraiser!
Her are a few things I have learned:
- The majority of donors are communitarian and investors, they tend to give towards the end of the year, for the tax write off. You need to have your ask and appeal calender set to go for the end of the year campaigns. You need to have these things in place NOW or you may miss out on much needed donations.
- You want to send your letter at the end of the year, and you want to send it on a Monday or Tuesday, so they get it by Thursday or Friday, when your donors are in a good mood.
- Send an email to your donors the day after you send your appeal, telling them to look for it in the mail. This will be reminding them that you’ve sent the letter, and encourage them to look at it. But even emails only have a 9-15% open rate.
- Follow up- Follow up- Follow up! Even the strongest appeal letter can be thrown in the trash unread.
These tips and others can be found in a brand new product I helped to create .I’ve been working with three incredible fundraising and nonprofit masterminds to bring all of our knowledge together to help you get $50,000 in 30 days.
We help you articulate your impact in a way that drives income.
We created our new course – 50K in 30 Days – to help you do just that. It gives you an actionable, step-by-step plan you can use for practically any situation to cut your fundraising costs by as much as hundreds of dollars every month—painlessly, AND use tactics to be more efficient in your nonprofit fundraising office, and get multiple streams of income flowing right in the door with less work. Everything from how to get more sponsorships to how to partner more effectively with other nonprofits. Everything from how to get more money in the mail, right NOW, to making money with online fundraising.
Plus you get scripts and ebooks you can use to segment your donors, and learn how to get people closer to a yes to get that sponsorship and build that relationship.
By following this simple action plan, you can make thousands more for your nonprofit in both what you raise and what you save.
This course is a week by week action plan to help you make $50,000 in 30 Days. You can learn more here, so that you can be ready for your end of year appeals!